Find the Through-Line
Strategy + direction
For businesses with too many ideas, inconsistent marketing, or no clear next move. An audit, working session, messaging direction, channel priorities, and a practical 90-day roadmap.
Pemberton, BC · Working everywhere
Marketing with
a point of view.
Lone Goat is an independent marketing studio for good businesses with a lot going on. Strategy, storytelling, campaigns, and hands-on help from someone who gets unusually invested in the work.
Tell me what you’re working on
01 / THE REAL PROBLEM
Maybe you don’t need more marketing.
Maybe you need it to make sense.
You have good ideas. A good business, too. But social says one thing, email is doing another, the campaign needs to launch yesterday, and nobody has had time to step back and find the through-line.
That’s where I come in. I help you decide what matters, shape the story, and turn it into useful work that can actually leave the Google Doc.
02 / WAYS TO WORK TOGETHER
What kind of help
do you need?
There isn’t one rigid package for every business. These are three useful places to begin, shaped around what needs clarity, what needs to launch, or what needs someone to keep it moving.
Bring Something to Life
Campaigns + focused projects
For something specific that needs to move: a launch, season, event, service, or growth push. Concept, messaging, creative direction, content, channel planning, coordination, and reporting.
Keep It Moving
Ongoing marketing partnership
For businesses that need senior thinking and reliable execution without a full-time hire. Monthly planning, campaigns, content, paid media, coordination, reporting, and hands-on support.
Depending on the engagement
- Marketing strategy
- Positioning + messaging
- Campaigns + launches
- Social media
- Email marketing
- Paid advertising
- Content creation
- Photography
- Partnerships
- Reporting + optimization
03 / THE WORKING STYLE
Small studio.
Senior thinking.
Very little theatre.
You work directly with me. I ask a lot of questions, learn the business properly, and stay close enough to notice when something isn’t quite right.
Sometimes the answer is a strategy. Sometimes it’s a better sentence, a sharper campaign, or someone finally taking ownership of the messy middle.
04 / SELECTED WORK
Different businesses.
Same good questions.
From independent retail to place-making and community destinations, the job is always to find what matters and make it easier to see.
Place brand · Social + campaigns
Britannia Village
Turning a growing village into a story people want to follow through events, community, creators, local businesses, and year-round content.
Independent retail · Brand storytelling
Copper & Fern
Campaigns and content with enough personality to make products, makers, and a very good little shop feel impossible to confuse with anyone else.
05 / ABOUT HANNAH
I notice things.
The sentence that doesn’t sound quite like you. The campaign with no real reason to exist. The very good idea buried under six other ideas. The gap between what your business is and what your marketing makes it look like.
I’m Hannah, a strategist, writer, creative thinker, and the person behind Lone Goat. I’ve worked in digital marketing since 2012, from fast-growing tech and national brands to local shops, community destinations, professional services, and early-stage companies.
I’m good at seeing the whole picture and the tiny thing throwing it off. I care about the numbers, but I also care whether the work sounds like you, feels good to put into the world, and gives people a reason to pay attention.
I work from Pemberton, often from my couch, sometimes from my car, and occasionally somewhere with a much better view.
06 / SAY HELLO
Got a good thing that needs
a clearer story?
Tell me what you’re building, what feels stuck, or what needs to happen next. You don’t need to know which service you need. That part is my job.
Start a conversation